Great copy will grab attention and persuade customers whereas bad copy can have the opposite effect. Neglecting your copy can make your business look unprofessional, drive customers away, and - no matter how good your product or service is - poorly written copy can make it look low-quality. 

These are just 3 ways that good copy can boost your business and drum up more clients.

1. It makes you stand out

The online space is getting increasingly crowded and that’s not going to change anytime soon. Investing in better copy is one of the easiest ways to stand out.

Copy allows you to create a welcoming environment that makes your customers feel good about supporting your business. It is also one of the few ways that a business can show off its personality. Although it’s not appropriate for every business, playful or witty copy can really make a strong impression on your audience. 

Not only does good copy stand out to your customers but better online marketing content also stands out to Google. Well-written copy will utilise commonly searched keywords and provide answers to common questions and these will both help your website to rank higher in Google searches.‍

2. It gives your brand a voice 

An aspect of copy that is often underestimated is its ability to provide a voice to your brand. When a business scales up, one of the first things that can be lost is the personal touch and direct connection with customers. When this happens your copy becomes even more important!

You can’t talk to every customer but your copy can. Good copy can become your most effective virtual salesman and provide an opportunity for you to tell a story that will immediately make your business more memorable. 

Having content on your site that discusses relevant topics, answers questions, and offers information is a surefire way to increase website engagement and will also make your business look like a more credible voice compared to your competitors. 

3. It allows to help customers

Many websites feel like their only purpose for existing is to sell you something - and obviously, this is an important aspect of why it does exist - but this can also put people off. The copy and content on your website can prove to customers that you’re about more than just selling to them and are also there to help them! 

More and more, customers initially find a website when they are looking for an answer to a question. If your website can provide answers to customers’ questions and help them, they are far more likely to believe and trust your products or services to help them with other things. 

Your copy reflects your brand, so it’s worth making sure it gives off the right impression. One of our specialties here at Drum Digital is working with law firms to create better websites with better copy. Talk with our team today to find out more.