The marketing industry has more advertising options available than ever, but with increased choice also comes increased opportunities to make mistakes. This blog will outline the five most common online marketing mistakes and explain what you can do to avoid them. 

Lack of Research

The foundation of any successful marketing campaign is solid research. “Know your customer” is a well-known adage within the business world but this sentiment can sometimes be forgotten when the time comes for a business to advertise it’s product. 

We get it, when you know how amazing your product or service is, it’s easy to forget the customer perspective. However, making this mistake can be costly for your business. Researching and understanding your ideal customer is the best way to ensure that your ads target the right audience and create lots of leads! 

Ineffective Social Media Strategies 

Gone are the days of posting an ad in the local newspaper or on TV, social media has now become the main stage for modern advertising. Social media ads can reach a massive audience and have been responsible for kickstarting billion-dollar companies. 

However, many businesses fail to properly utilise the power of these platforms and spend considerable sums on social media ads without seeing significant results. 

A great place to learn more about online advertising solutions and how you can better implement social media ads is our complete guide on Facebook ads for B2B organisations.

Low-quality Content 

The content on your website plays an important role in building rapport with your customers, demonstrating that you’re an expert within your field, and reflecting the perceived quality of your product or service. 

Not posting blogs at all, posting low-quality content, and posting irrelevant filler content can all negatively impact the image of your business. 

It can be tempting to fall into the trap of publishing quantity over quality on your blog page (especially with the pressure of keeping up a constant stream of content), but it’s essential to maintain a high standard. A great tip for keeping things fresh is to mix up your content! When blogs are getting boring, try making a video, a how-to guide, or a listicle.

Poor Customer Experience 

When you’re all done creating the perfect ad, the work’s not over. No matter how well-researched and carefully targeted your ad is if your ad leads to a poorly designed website your conversion rate will suffer. Poorly designed websites can be slow to load, difficult to navigate, and might not work on mobile. All of these factors can get in the way of a customer making a purchase! 

Investing in a well-made website that provides a smooth customer experience can make all the difference. Your website is often a customer's first real impression of your business, so it pays to ensure that impression is a good one. 

Not Measuring Results

Last, but certainly not least, a common mistake is that businesses fail to measure the results and success of their marketing campaigns. Without testing and measuring the success of various strategies, it’s difficult to optimise your ads or find out what provides the best bang for your buck. 

A/B testing, click-through rate, conversion rate, return on investment, and other factors should all be considered to determine the most effective long-term strategy for your brand. Luckily enough, we have another blog all about it. 

All of these common mistakes can be avoided with the help of Drum Digital’s expert team. Have a chat with us today!

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