You'll Understand Your Customers’ Needs
When you’re thinking about someone you know well, you can easily visualise what they would like for Christmas. You know the things they love, the things they’re interested in, and of course, the things they hate.

Once you’ve developed a buyer persona, you’ll be able to visualise the same about your customers. Buyer personas allow you to know the problems your customers are facing.
And that means you can then create content targeted directly towards those customers.

You’ll Have Better Conversion Rates
Creating a buyer persona helps you understand what interests your customers, what they like to learn about, and where you can find them online.

This means that you’ll be able to make the most of your marketing budget. Since you’ll be targeting the right people who are most likely to buy from you, you’ll have better quality leads and a higher marketing ROI.

Your Business Will be Consistent
Buyer personas aren’t just for your marketing team. A well-defined buyer persona should also be used for everything from sales to product development. This means that everyone working for your company will know who your target customer is.

While marketing is creating content to attract leads, sales are able to tailor their pitch before they’ve even connected with the lead for the first time.

When you develop a buyer persona, your sales and customer service teams will understand what your leads are looking for. They’ll also be prepared for the types of questions those leads may ask, and they’ll be ready to overcome any objections to close the sale.


You’ll Know Where Your Leads Hang Out
Once you’ve researched your target customer, you’ll know their backgrounds, demographics, and where they’re spending their time when they’re online. You’ll also know the social networks they’re using, where they get most of their information, and how much time they spend on the internet.

This means that you can ensure you’re developing the right content for the right audience. There’s no point creating a social media strategy that revolves around Twitter when most of your audience prefer email or vice versa.

As you can see, creating a buyer persona can provide value to your business in many different ways. If you need some help developing your buyer personas or need a content marketing strategy that will work for your business, get in touch today.Content marketing is revolutionising the way businesses attract and interact with their customers.
But what happens if you create a bunch of blog posts, send out emails, write whitepapers, change your web copy, and realise you’ve targeted the wrong audience? You’ve just wasted a whole lot of time and money.

The answer to this problem? Buyer personas.

Buyer personas are a way for you to understand who your ideal customer is. These personas are created based on a wide range of information include data about their behaviour and key demographics.

These personas include information such as your customers’ education level, marital status, income, values, age, job, motivators, and fears.

If you haven’t yet realised how important these personas are, you may assume this exercise is a waste of time. But creating a buyer persona is actually the best way to overhaul your content marketing strategy, increase your ROI, and connect with current and potential customers.

Here are some of the ways a buyer persona can provide value to your business: