If you want to succeed in business, every decision you make should be made with your customers in mind. One way to make these decisions easier is to create buyer personas. Buyer personas are fictional representations of your target customers. By giving them a name, understanding their demographics, and thinking about what makes them tick, it’s easier to connect and relate to your customers. Here are some ways that using buyer personas can help grow your business:

Target Your Marketing
Once you understand your customers’ pain points, and how they’re making their buying decisions, marketing becomes easier. You can speak directly to your buyer personas, move them through the sales funnel and reach them where they’re active on social media.

You’ll know which keywords your customers are searching for, the type of language they like, and what channels they prefer to use.
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Create Great Content
When you develop buyer personas, you use information from real customers. That means that you know what they’re hoping to improve in their life, and what’s keeping them up at night. Once you know the problems or issues your buyer personas are facing, it’s much easier to create irresistible content that will solve those problems. You can then position your business as an authority in the industry.

Once prospects know that you can help them, they’ll keep coming back to your social media and blog for more. This establishes credibility and trust, so you can engage with your leads and convert them into happy customers.

‍Unite Your Business
While you may assume that only sales and marketing will benefit from using buyer personas, this couldn’t be further from the truth. Once you’ve introduced your personas to your teams, all employees can use them at every level throughout your business.

Customer service representatives will find it easier to connect with customers. Product development are better able to understand what customers want. And sales teams can more easily answer questions and deal with objections.
Once your entire business knows who your target customer is, you can expect customer satisfaction and retention rates to increase significantly.

Consider User Experience
Are your buyer personas over 60? Do they use social media regularly, or are they the type to accidentally post on their kids’ walls instead of sending a private message? Do they find it easy to read small fonts?
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Maybe they were born with a tablet in their hands and they’re used to technology, or they may find it difficult to navigate some web pages. Your buyer personas can also help you ensure your website is easy-to- use and intuitive for your target customer.

Do you need help creating buyer personas for your business? Get in touch today to learn how we can help with your digital marketing strategy.